Microsoft Corp. Chief Executive Officer Steve Ballmer said the maker of Windows programs must exploit the opportunity to combine hardware and software as it challenges Apple Inc.’s iPad with the Surface tablet computer.
Microsoft, the world’s largest software maker, won’t cede that market to competitors even as partners build the “lion’s share” of devices using Windows in the next five years, Ballmer said yesterday during an address at the Churchill Club speaker series in Santa Clara, California. The company recognizes “there’s an innovation opportunity” by collaborating across hardware and software, he said.
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