Advances in online search have been picking up momentum in recent months, culminating in a burst of announcements this week that could change the face of search all together, according to industry watchers. They see the increasingly heated battle between Microsoft and Google as bringing an avalanche of innovations that should continue well into 2010 or 2011.
"We've got a major battle going on for search right now," said Rob Enderle, an analyst with the Enderle Group. "Google has the keys to the castle and everyone else is storming the gates. Whenever you have heavy competition, you'll see rapid changes."
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