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Xbox Live Japan Launch: Microsoft Throws A Party | |
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| Time: 07:51 EST/12:51 GMT | News Source: Gamepro.com | Posted By: Todd Richardson | ||
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If the Xbox's performance in Japan last year has taught us anything, it's that Microsoft is more than willing to make up for its lack of business knowledge by waging full-out war for the hearts and minds of users. Even though Japan accounts for a tiny fraction of worldwide Xbox sales so far, nothing MS's Japanese division does over there is small. Case in point: the Xbox Live online service, launching tomorrow in Japan. In America, Microsoft commemorated the grand opening itself with nothing more than a press release and a wave. Over in Japan, though, they rented out the enormous Velfarre dance club in Tokyo, invited 200 beta testers (along with a bunch of Japanese athletes and pop stars), and opened what was possibly the most happenin' party ever held on a Wednesday night. | ||
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