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Google, Yahoo, MSN's Future... Personalization & Litigation the Keywords for 2005, says Leading Search Engine Industry Expert | |
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| Time: 09:41 EST/14:41 GMT | News Source: E-Mail | Posted By: Brian Kvalheim | ||
|
Did-it http://www.did-it.com/[www.did-it.com, a leading search engine marketing firm today announced its predictions of what the major trends and news stories surrounding Google, Yahoo, MSN, Ask Jeeves and the search engine sector in general. The hot issues for 2005 will have a major impact on marketers who are already spending nearly 50% of their marketing budgets on search in the coming year. According to Did-it, trademark infringement promises to be the most heated issue in the http://www.did-it.com/get-whitepapers.htm[search engine marketing and advertising business in 2005. Google and Overture have been named in multiple global trademark infringement suits this year, most notably by car insurance giant, Geico. While the Overture lawsuit settled with no change in current business practices at Overture; Google is still being sued for allowing competitors to display links to their own sites whenever users specifically search for the term "Geico." | ||
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