Microsoft went big on pushing cloud services this week at its Build conference, but today it was dealt a blow for how it might get to market them in Europe. BSkyB, the pay-TV broadcaster partly owned by News Corp., won a judgement in the England and Wales High Court against the U.S. software giant for infringing the “Sky” trademark.
The next step is another hearing in which the presiding judge, Justice Sarah Asplin, will hear arguments for an appeal from Microsoft, as well as decide on what remedies may be applied. Those remedies in past trademark cases have typically included financial compensation, an order to abandon usage of a name, and sometimes both.
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