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MSN Opens $50 Million Campaign to Woo AOL Customers | |
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| Time: 08:56 EST/13:56 GMT | News Source: Reuters | Posted By: Byron Hinson | ||
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Software giant Microsoft Corp. said on Tuesday its MSN Internet unit launched a $50 million advertising campaign designed to woo customers from rival AOL, a unit of the world's largest Internet and media company, AOL Time Warner Inc. Following a price increase by AOL last week, the campaign is aiming to persuade consumers to drop that service and sign up for MSN Internet Access, the company said. The campaign will include nationwide advertisements and a limited-time promotional offer. | ||
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| #1 By 20 (Unknown) at 5/29/2001 11:41:00 AM |
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I can see AOL complaining to the DOJ again. WAAAH! They're trying to compete with us again... in our own territory! WAAAH!! Do something! WAAAAH!! |
| #2 By 20 (Unknown) at 5/29/2001 2:04:00 PM |
| While I think #3 has a good point, I think there is an increasing feeling of animosity towards AOL, especially now that they're not some average corporation, they are the media monopoly. Even with their mega millions, they continue to raise prices. In the end, I think more people will TRY MSN, and many of those people will STAY with MSN. |
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