The IEMA (Interactive Entertainment Merchants Association) today announced that Microsoft's Robbie Bach, the company's senior vice president of their Home & Entertainment Division and Chief Xbox Officer, will deliver the keynote address at this year's IEMA Executive Summit. The fourth annual conference will take place at the beautiful Ritz-Carlton Laguna Niguel in Dana Point, California, the site of the two previous shows, and again will play host to the video game industry's leading retail and publishing companies.
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