Microsoft Corp. MSFT.O said on Sunday it is working to make its digital video and audio format a standard for professional broadcasters, one of the software giant's latest efforts to tap into markets beyond the personal computer.
Microsoft is unveiling partnerships with Avid Technology Inc. AVID.O , the Associated Press and other video production-related companies this week at the National Association of Broadcasters (NAB) convention in Las Vegas to promote its Windows Media 9 Series video and audio format, the the world's largest software maker said.
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