In the software business, where companies routinely hype their newest releases to the heavens, Microsoft is no stranger to hyperbole. But the gathering momentum behind Linux provides Taylor, the software maker's newly appointed general manager for platform strategies, with extra incentive to promote his just-the-facts, ma'am, approach.
Three weeks into the job, Taylor has been given the monumental task of coordinating a companywide strategy to support its proprietary technology so that Microsoft can counter the open-source camp. The software giant needs to make a compelling case for cash-strapped IT buyers to buy its story. And skeptical CIOs have heard it all before. Taylor knows this is going to take more than a selling job.
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