Microsoft has billions of dollars to spend, and more market clout than any software company in the world, thanks to its Windows and Office hegemonies.
Isn't it stunning that the company is far behind Google and even Yahoo in the online space? Why is that? It's not for lack of resources and talent.
When it has really wanted to, Microsoft has made fine moves in search and advertising. It bid for Yahoo in February 2008, albeit unsuccessfully, and came back around in July 2009 to strike a 10-year search deal that will give it more search clout.
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