Paul Andrews: Most of the reaction to Microsoft's announcement that it will open retail outlets has focused on Apple, with good reason. Apple stores are the liveliest retail thing going right now, even in the downturn.
So universal is the perception that Microsoft's entertainment/devices chief Robbie Bach even went so far as to deny any imitation. Bach's logic: Apple started Apple stores as a way to sell Macs, and Microsoft doesn't sell computers.
Well, Robbie's half right: It's a sure bet that Microsoft isn't starting retail outlets as a way to sell Macs. You can take that one to Vegas.
|