Washington (D.C.)—Microsoft Corp., the Parent Teacher Association (PTA) and Super Bowl champion Jerry Rice joined forces today to unveil new parental tools as part of the second year of the "Safety is no game. Is your family set?" campaign. They include a PACT, a family contract intended to foster family discussion about screen time guidelines, as well as a new parental control feature, the Xbox 360 Family Timer. The Family Timer will enable parents for the first time to set the appropriate amount of gaming and entertainment time on the Xbox 360 for their kids, on a daily or weekly basis.
"As a leader in interactive entertainment, it's Microsoft's responsibility to provide parents with tools they can use to manage their children's video gaming and online experiences, and we have made that a priority from the very start," said Robbie Bach, president of the Entertainment & Devices Division at Microsoft.
As a part of this educational partnership, millions of PTA members nationwide will receive information on the fundamentals of the campaign, which encourages a balanced approach to interactive media use and families to come to an agreement on how their children spend their screen time.
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