LAS VEGAS--Apple Computer faces some tough hurdles if it decides to launch a mobile phone built around its popular iPod music player, Microsoft's entertainment chief said.
Robbie Bach, president of Microsoft's entertainment and devices division, said Monday that it too is considering a mobile phone integrated with its Zune digital music player, but launching such a device is not at top of its priority list.
Microsoft launched Zune in November and set a sales target of more than 1 million units by the end of June. It is the first Microsoft-designed device in a market dominated by Apple, which has sold more than 70 million iPods since it was launched in October 2001.
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