Mature Audiences
"The action opens on the familiar scene of a hospital birth. The usual
elements are in place: doctors, nurses, anxious father and screaming
mother-to-be. But the moment of birth -- and the inspiration for the spot's
title -- shows an unexpectedly powerful expulsion of the infant, who shoots
out of the high hospital window and off on his compressed life journey.
Flying at aircraft-like speed over town and country, our hero ages rapidly,
from mewling infant to second childhood. As his trajectory brings him nearer
his inevitable end, the scene cuts to a grave in a cemetery. The peaceful
scene is abruptly shattered by the arrival of the old man's just-deceased
body, crashing through the stonework to its predestined place. The spot's
message is emphasised by the wording that solemnly appears: "Life is short.
Play more." Windows Media Format - 1.8 MB.
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