Apple has harsh words for its PC rivals, arguing its own record of innovation will carry it through the consumer slump. With the launch this week of the new flat-panel iMac computer, Apple says it showed its strategy for riding out the current slump in PC sales and general consumer confidence: release compelling products, and the buyers will come.
Apple believes the combination of new iMac and iBook computers, along with recent refinements to the new Mac OS X operating system and new software, will keep the company competitive even as the big PC makers are slashing prices and making massive layoffs.
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