The battle of the technology big guns this year will not be fought in the boardrooms but in the living rooms of developed countries: the United States, Europe, Japan, Australia and the newly prosperous China.
That is the message from this year's Consumer Electronics Show, the biggest expo of its kind in the world, due to open in the Las Vegas Convention Centre tonight.
And yet one of the highest-profile players, Apple Computer, with its all-conquering iPod, will not be there. Makers of iPod accessories and hopeful rivals offering "iPod killers" will be everywhere, however.
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