In the wake of a $1 billion Windows XP marketing campaign, all eyes would appear to be turned away from Mac OS X 10.1.1, the new operating system Apple significantly upgraded in September.
But the Cupertino, Calif.-based company is convinced that Windows XP's endorsement of technologies that first appeared on Macs--802.11b wireless networking, CD burning, DVD playback, movie making, and easy retrieval of digital camera images, among others--will help Apple system and software sales. More importantly, the differences between the two operating systems are greater than ever, Apple says, making the choice between Windows-based PCs and Macs just that: a choice. Apple is betting those differences will be essential in bringing back Mac users who switched to Windows.
|