Apple Computer's presence in the media has long outstripped its share of the market. This has not always been an unalloyed blessing – in the mid 90s, technology and business writers queued up to announce its impending demise or sermonise on how its management had screwed up. It's a little different now. Apple's PC market share might be as little as three percent (a slightly misleading figure, given that it includes innumerable office-drone PCs – user stats for the websites I maintain show that between eight and 10 percent of real-people visitors are on Macs), but the pundits have lately queued up to praise its sense of style and innovation.
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