Microsoft Corp. today announced Windows Mobile (TM) , a new global brand for Microsoft® software for mobile devices such as Pocket PCs and Smartphones. The launch of Windows Mobile 2003 software for Pocket PCs kicks off the new Windows Mobile brand, which extends the Windows® brand to the full range of mobile devices. The new Windows Mobile brand helps customers more readily understand and identify the software inside Pocket PCs and Smartphones and the consistent experience they can expect. The brand also reflects Microsoft's commitment to the mobile space in bringing its software for mobile devices into the Windows brand family.
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