Two independent research groups confirmed today that the Xbox™ video game system
is on a roll. The NPD Group Inc. reported that Xbox posted a stunning sales increase
of approximately 131 percent in the United States in the first two months following
a $100 price cut in May. In addition, “Project Gotham Racing™” from Microsoft® Games
Studios and “Dead or Alive 3™” from Tecmo each have sold more than a million units
worldwide. According to the International Development Group, this makes Xbox the
first video game system ever to have three million-unit-selling launch titles after
just eight months on the market. The numbers put the system on track for another
blockbuster holiday season, when gamers will be able to choose from more than 200
Xbox games.
Since the launch of the console in November 2001, the award-winning lineup of
software for Xbox has reached a number of key sales milestones. According to independent
data from the NPD Group, the definitive source of sales and market data on the video
game industry, Xbox has sold more than 10 million units of software in the first
eight months the console has been on the market in the United States. That’s the
most software ever sold for a new video game system in the United States in the
same period of time. Last week, Microsoft Corp. reported that 20 million units of
Xbox games were sold worldwide in its past fiscal year.
Although all three major game console manufacturers announced price cuts in May,
Xbox has had the largest percentage gains with sales having spiked approximately
131 percent in the United States in the two months since the price cut, according
to NPD.
On the software side, two exclusive Xbox launch titles — “Project Gotham Racing”
from Microsoft Game Studios and “Dead or Alive 3” from Tecmo — have topped the 1
million mark in worldwide sales. Earlier this year, another blockbuster Xbox launch
title, “Halo: Combat Evolved,” also from Microsoft Game Studios, became the first
million-unit seller for Xbox. According to the International Development Group,
an independent market research firm that tracks worldwide video game sales, this
would make Xbox the first console to ever achieve worldwide sales of more than 1
million units on three different launch titles in less than eight months on the
market.
“More and more consumers are getting the message that games look and play better
on Xbox,” said John O’Rourke, director of worldwide Xbox marketing at Microsoft.
“We’re now gearing up for the holiday season, when gamers will have more than 200
titles to choose from on Xbox, with a total of 300 titles currently in development.
Gamers can also look forward to the launch this fall of Xbox Live, the first online
console gaming service fully dedicated to fast-action, always-connected broadband
gaming experiences.”
Xbox in New Markets: Microsoft also announced today that Xbox is moving into
new territories this year, bringing the unique Xbox experience to gamers in Korea,
Hong Kong, Mexico, New Zealand, Singapore and Taiwan. “We’re moving into new territories
faster than any other gaming platform in history, highlighting our global commitment
and investment for the future of Xbox around the world,” O’Rourke said. “These six
territories were selected because of the high interest in intense Xbox games and
because many of them are hotbeds for online gaming.” Each territory will be announcing
specific launch details, including timing, price and launch titles, in the weeks
ahead.
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