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Toy makers hitch stars to iPod craze | |
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| Time: 00:38 EST/05:38 GMT | News Source: Associated Press | Posted By: Erick Cordero | ||
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After bemoaning the emergence of the iPod as children’s latest must-have toy, toy makers are now looking at the digital musical player as their own marketing strategy. After the success last year of Zizzle Inc.’s iZ and Hasbro Inc.’s I-Dog, both of which can be hooked up to Apple Computer Inc.’s iPod, competitors are coming up with their own iPod-friendly products, aimed at preteens. The toys, being shown at this week’s American International Toy Fair trade expo, range from electronic drumsticks and other musical instruments to chairs and electronic playmates that act as speakers. | ||
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