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Microsoft Advertising Intelligence 8.0 | |
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| Time: 10:07 EST/15:07 GMT | News Source: ActiveWin.com | Posted By: Robert Stein | ||
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Identifying potential keywords and determining bids can be a daunting and time-consuming task for advertisers - Microsoft Advertising Intelligence (MAI) is a keyword research and optimization tool that improves ROI by taking the time, pain and guesswork out of the process. MAI helps users expand their keyword lists with relevant keywords, and set bids that are more likely to win auctions and increase relevant traffic. MAI operates seamlessly within Microsoft Office Excel, allowing users to manipulate data using their favorite familiar Excel tools – like pivot tables, filters, sorts and graphs. Keyword data provided is based on Bing and Yahoo! owned and operated sites, as well as search syndicated partners. | ||
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