After a week on the road, I’m catching up on a few interesting news items I missed this past week. One of them involves Microsoft’s Vista Ultimate.
Microsoft has caught hell — as it deserved to — for failing to deliver in a timely manner the Ultimate Extras it promised purchasers of its high-end Vista Ultimate Extra SKU. Last week, the company launched a new Web site, UltimatePC.com, promising to deliver new “Ultimate Exclusives.”
Exclusives and Extras are not the same thing. Exclusives “provide Windows Vista Ultimate customers with unique products and services at special discounts.” Exclusives are not meant to replace the Extras; they supposedly will complement them. Ultimate Extras — which include everything from a Texas Hold ‘Em game, to BitLocker Online Key Storage — are freebies positioned as thank-you gifts for Ultimate users for choosing Microsoft’s priciest SKU.
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