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BBC Worldwide to Converge Film and Interactive Games Onto DVDs Utilising Macrovision's SafeCast Technology | |
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| Time: 19:40 EST/00:40 GMT | News Source: Yahoo News | Posted By: Will1 | ||
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Macrovision UK, a subsidiary of Macrovision Corporation of Sunnyvale, Calif., a leading provider of video, multimedia and software copy protection as well as DRM (digital rights management) technologies, announced today that BBC Worldwide will license Macrovision's SafeCast(TM) DRM technology to enable an innovative marketing approach for digital content. The old saying ``seen the film, bought the T-shirt'' is taken to the 21st century with this new technology. On Dec. 4, BBC Worldwide, the commercial arm of the BBC, will launch a DVD video of the popular Wallace & Gromit series of short films by the Oscar-winning Nick Park. Included on this disc is a locked version of the popular computer game software based on the lovable characters. Consumers can now ``see the film and buy the game'' as the SafeCast technology will allow the consumer to unlock the game at a reduced price for use on their PC by connecting to the Web or phoning a call-centre with their credit card details. | ||
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