Pushing the buzz forward of the HD Era, Xbox has made Samsung their official HDTV marketing partner.
During the Home Entertainment Expo at the New York Hilton today, Microsoft and Samsung Electronics jointly announced "an alliance to elevate gaming to the next level through high-definition technology." Essentially, Microsoft has selected Samsung as its official global marketing partner for the "HD Era" and its next-generation console, which is likely to be called Xbox 360.
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