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Q&A: Microsoft’s Steve Ballmer Explains How Software Provides the Business Agility Customers Need to Stay Competitive in Today’s Fast-Paced Economy | |
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| Time: 09:09 EST/14:09 GMT | News Source: Microsoft Press Release | Posted By: Byron Hinson | ||
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Microsoft today unveiled a major new business positioning campaign underscored by the theme, "software for the agile business." A key component of the new marketing effort is a major TV and print advertising campaign that builds on the unique business value of Microsoft software: giving businesses the agility to turn the accelerating pace of change into a competitive advantage, which is the key for companies to succeed in the fast-changing digital economy. In a conversation with PressPass, Microsoft President and CEO Steve Ballmer explains how the company’s enterprise products and services can give businesses of all sizes the agility they need to stay competitive. "Through the magic of software," Ballmer says, "we can help make small companies big, and big companies fast." | ||
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