In a move to deliver advanced streaming multimedia to the next generation of wireless handsets and mobile Internet appliances, Texas Instruments Inc. (TI) and Microsoft Corp. today announced a collaboration to support Windows Media™ Audio, Video and digital rights management (DRM) technology on TI's DSP-based OMAP™ processors. Building on TI's ultra-low DSP-based OMAP architecture, TI and Microsoft will enable wireless phone manufacturers to easily design the next generation of digital-media-enabled wireless devices with turnkey Windows Media Audio and Video format support, and provide new digital-media-based wireless services. TI's OMAP architecture is quickly becoming the de facto standard applications platform for 2.5G and 3G wireless Internet appliances, while Windows Media is quickly becoming the leading choice for wireless audio and video delivery.
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