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3 sponsors Microsoft's MSN Messenger | |
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| Time: 12:35 EST/17:35 GMT | News Source: *Linked Within Post* | Posted By: Andre Da Costa | ||
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3UK announced that it is sponsoring MSN Messenger in the UK and is the first mobile operator to use the MSN Messenger Theme Pack product as a brand out-reach device. 3's brand personality comes alive in the form of Critters, 3's cartoon characters created by Meme Digital, in a variety of ways - as wallpapers, emoticons and brand new animated "Winks". The partnership, planned and negotiated by MindShare and mOne, coincides with the new release of MSN Messenger version 7, which allows users to communicate using animations as well as text and pictures. The new animated option fits well with the playful style of 3's Critters and enters the 3 brand into the communication culture of millions of MSN fanatics, a great place to connect with young, tech-savvy people. | ||
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