While Microsoft mulls its broadband strategy for MSN, America Online launched its first volley in the space on Monday. AOL is rolling out a new campaign aimed at increasing its visibility in the broadband space. As part of this new "Welcome to the World Wide Wow" initiative, AOL is currently beta testing a new version of its client, dubbed America Online 8.0 Plus, which brings AOL to par many of the features in MSN 8. The updated AOL software is set to be released on March 31. Many analysts said that Microsoft one-upped AOL last fall in the parental controls area - one where AOL previously had enjoyed a lead over MSN.
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