With the ECTS just taking place MS let the proverbial cat out of the bag earlier this week, indicating to retailers and analysts that the company will soon slash the U.S. price of the Xbox console to $149.99. The price drop is expected to take effect on September 23, 2002. “The price drop for the Xbox isn’t going to be a shock to anyone in the industry,” said Edward Williams an analyst with Gerard Klauer Mattison. The price cut also make sense considering that MS announced a price cut in Europe just last week , MS predicting a sales surge in Europe because of the price cut, with a corresponding increase in software sales.
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