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Sony Computer Entertainment America CEO Jack Tretton Chats With Level Up About the PS3 Price Cut, Its Slow Sales, And the Xbox 360's Hardware Woes | |
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| Time: 11:15 EST/16:15 GMT | News Source: Level Up | Posted By: Michael Dragone | ||
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To gather some additional insights into the thinking behind the PS3's just-announced $100 price cut and the current state of the Playstation business, we spoke by phone last Friday with Sony Computer Entertainment America chief Jack Tretton. Though his 21-year career in the videogame industry has included stints at Activision and JVC, Tretton's 12-year stretch at SCEA--rising from director of sales to president and CEO--has made him one of the most visible public faces of the Playstation brand. Our conversation began with the vacationing Tretton gently ribbing the Level Up staff about its signature tool, the iGo Stowaway Ultra-Slim Bluetooth Keyboard. Read on. | ||
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