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Nokia eyes rich with luxury phones | |
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| Time: 15:30 EST/20:30 GMT | News Source: MSNBC | Posted By: Guillaume Hébert | ||
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Nokia said on Friday it planned to launch a new range of hand-crafted mobile telephones, some adorned with precious stones, as the world’s largest mobile phone maker steps up efforts to tap the luxury goods market. A new Nokia subsidiary, called Vertu, will start operations later this month to produce status-symbol mobiles and other personal communications devices for the seriously rich. Details and additional information, products et cetera will remain confidential for now,” said Nokia Mobile Phones spokesman Tapio Hedman. The move comes at a time that mobile phone makers are looking to find new growth areas as sales stall in saturated markets following several years of runaway growth. | ||
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