Rather than provide users with a straightforward set of options, programmers often pile on the bells and whistles and ignore or deprioritize lingering bugs. For the average user, increased functionality is a great burden, adding to the recurrent chorus that plays, "computers are hard, mysterious, unwieldy things." (An average user, Cooper asserts, who doesn't think that way or who has memorized all the esoteric commands and now lords it over others, has simply been desensitized by too many years of badly designed software.)
Cooper's writing style is often overblown, with a pantheon of cutesy terminology (i.e., "dancing bearware") and insider back-patting. (When presenting software to Bill Gates, he reports that Gates replied: "How did you do that?" to which he writes, "I love stumping Bill!") More seriously, he is also unable to see beyond software development's importance--a sin he accuses programmers of throughout the book.
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