Microsoft's Shane Kim has played down the significance of Sony's recent PS3 announcements, claiming that the company will not be changing its ongoing Xbox 360 strategy. "I have a philosophy: leaders don't react," Kim told OXM.co.uk. "For us, Sony's announcement doesn't change anything. We've had a very clear strategy for a long time now and we're not going to change that. We're not going to react to anything that they do." "Of course, there are strategic announcements in our game plan and if we've done it right they'll have some impact on Sony," Kim continued.
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