This week at IBC2007, Microsoft Corp. is announcing new customers, partners and programs that further underscore the value Microsoft provides to organizations in the media and entertainment industry. Through its broad range of solutions, Microsoft enables media and entertainment companies to create and manage nearly endless varieties of media and deliver stunning entertainment experiences to their customers.
Microsoft is highlighting updates, including new customers and partners, for two solutions launched in April at NAB2007: Microsoft® Silverlight™ and Microsoft Interactive Media Manager (IMM). In addition, Microsoft is detailing new customer and partner adoption of the Microsoft VC-1 Encoder software developer kit (SDK) and is announcing the Microsoft Mediaroom™ Interoperability and Qualification Lab (IQ Lab) for digital video encoders. Microsoft is also outlining collaborative efforts with KT Corp. and SBSi, a subsidiary of SBS Media Group, to create a digital content and syndication hub for suppliers and distributors of content.
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