In 1998, Apple ran a television commercial aimed squarely at its competitors. The "Toasted Bunny" ad, as it came to be known, portrayed one of Intel's Bunny-suited workers being hosed down by a firefighter. "Apple Computer would like to apologize for toasting the Pentium II processor in public," the voiceover intoned. "But the fact remains, the chip inside every new Macintosh G3 is up to twice as fast." The advertisement so enraged Todd Arneson, at the time a 13-year-old fan of Windows PCs, that he launched Ihateapple.com, a website devoted to countering what he called Apple's "propaganda."
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