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Sputtering growth sparks changes at MSN | |
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| Time: 12:47 EST/17:47 GMT | News Source: CNET | Posted By: Robert Stein | ||
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Microsoft is rethinking the marketing strategy for its new MSN 8 Internet service, amid signs of stagnant growth and just months after launching a $300 million advertising campaign aimed at closing the gap on rival America Online. MSN's subscriber tally remained steady at about 9 million in the first three months of the costly marketing push, the software giant disclosed last week. That figure leaves it well behind AOL, which gave a subscriber figure of 35 million at last report and which will update that number when parent company AOL Time Warner reports fourth-quarter earnings on Jan. 29. | ||
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| #1 By 2138 (62.201.107.53) at 1/24/2003 12:01:19 AM |
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i guess that this $9.95 stuff just has to go. i mean i am subsribed to this plan and i did not even notice anything at all. my isp offers us broadband anyhow. they should offer msn8 for free and then if customers are satisfied then they can have any opportunity to subscribe to a plan.
belto... |
| #2 By 14158 (170.12.2.132) at 1/24/2003 12:59:40 PM |
| Everyone I know that uses AOL is only staying with it because everyone else they know is using it. AOL has a huge user base and people find it easy to use. M$ just hit the "easy ISP" market a bit late to expect a quick conversion. |
| #3 By 3339 (65.198.47.10) at 1/24/2003 6:09:32 PM |
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"The result, MSN went from ~2/3M subscribers three years ago to 9M today when everyone else except AOL -thanks to their critical mass- has pretty much held steady."
Actually, Macross's question works here too--not unpaid subscribers, but unique subscribers. If you sign on for more email names or more storage or a particular service, MS counts that as a discreet subscriber. Let's see MS break out their numbers (they haven't to date--though AOL does.) Let's see if they have 9 million subscribers or 5 million. They did grow well due to extensive (and expensive) rebating, but I suspect you'd find that they didn't grow as well as you think... |
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