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Xbox sale gives Toys 'R' Us a boost | |
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| Time: 04:13 EST/09:13 GMT | News Source: E-Mail | Posted By: Alex Harris | ||
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The head of the nation's top specialty toy retailer said Wednesday that the recent price cut for the Xbox game console had boosted sales and predicted that Microsoft's machine would become the industry's leading platform. "With the pricing adjustment that just took place, the lift in unit sales is fabulous," Toys "R" Us CEO John Eyler told other CEOs at Microsoft's annual CEO Summit gathering in Redmond, Wash. In a display of support for the U.S. software giant's bid to take a chunk of the $20 billion gaming industry away from leader Sony and its PlayStation machines, Eyler said that the Xbox would become a leading platform for games. "It is going to accelerate over time to where we have critical mass and this platform really becomes the premier (medium) of the video game industry," Eyler said. In a flurry of price cuts last week, Microsoft cut the Xbox to $199 from $299 just after an equal cut by Sony for its dominant PlayStation 2 platform. | ||
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| #1 By 3 (62.253.128.4) at 5/23/2002 1:21:51 PM |
| I'll assume that was a joke - but anyway, Sony did what anyone else would have done - stole the Xbox's thunder by dropping the price before Microsoft did - instead of talking about doing it at E3 like Microsoft did before they reduced the price - they should have just done it and got on with it to try and help the poor sales |
| #2 By 3339 (65.198.47.10) at 5/23/2002 9:10:10 PM |
| Thanks for the sanity, Byron; jeez, do you believe this guy? Sony's afraid--that's why PS3 is going to be ready soon? I thought it was a year off, and placed within a normal 3 year upgrade cycle. Whereas the softies have been clamoring for the advent of XBox2 because they think it's going to have some magical marketshare-capturing features. Sorry folks, PS2 is a generation behind the XBox but people are still choosing it hand over fist over the XBox. Sony will move to PS3 in a reasonable amount of time, when their users are ready, and when they've milked the PS2 for what it's worth. Meanwhile MS will be sh1tting themselves wondering if they can recoup the R&D costs on the 1st gen to move to the next gen or worrying that customers will be pissed about a quick upgrade. |
| #3 By 3339 (65.198.47.10) at 5/24/2002 4:42:25 PM |
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R, you're smoking crack. It's Sony and Nintendo that actually profit on their consoles. MS was losing anywhere from $40 to $100 per box before the price cut.
Halo by the way has moved up and down... And if you looked at that top 20, there's 2 XBox games and more than 8 (exclusive) Sony games. Hell, GTA has sold 6 million copies (and that's nearly all profit); MS will be lucky if they've sold 6 million BOXES by June of next year (and they ARE losing money on them). Sorry but the only one you are fooling is yourself. |
| #4 By 3339 (65.198.47.10) at 5/24/2002 5:21:44 PM |
| Oh and by the way, it doesn't really matter if its hard to code for--more than twice as many titles ARE being developed for the PS2 than XBox. XBox may be easy to prgram for, but what does it matter when you know that you will be reaching an audience 10 times smaller than the audience which would have taken you an extra 2 weeks to code for? |
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