Xbox head Phil Spencer is often credited with turning around Microsoft’s Xbox business after a disastrous PR misstep, whose effect can still be felt in the console’s trailing behind its biggest competitor till this day. While Spencer is often seen on the big stage smiling and being excited, given the street cred of Microsoft’s old bosses, one cannot help but wonder: just how different is he back at work? Turns out, not much, as Xbox Games Marketing head Aaron Greenberg, has revealed to IGN in a new interview.
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