Having wrapped up the acquisition of Nokia earlier on in the year, Microsoft’s BUILD developers conference was largely focused around the Windows Phone 8.1 update. Having been seen as a distant third place to iOS and Android thanks to its lack of key features, Windows Phone has struggled to make a dent in the market share of the Big Two, but with the newer software promising some great features including a voice assistant in Cortana, there’s renewed optimism that the software giant may finally stake more than just a token claim to the smartphone industry.
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