Xbox co-creator Seamus Blackley is set to unveil his new venture on Friday, the first independent production company focused on video games.
Blackley and three other game industry veterans are forming the Capital Entertainment Group, which will fund and supervise development of games and then sell the finished products to publishers. The approach is similar to a technique used in the movie business, where a production company gets the film made, and the studio is responsible for promotion and distribution.
Most game development is handled by publishers who work through development studios that they own or fund. Kevin Bachus, another member of Microsoft's original Xbox team and one of Blackley's partners in the new venture, said that arrangement limits a publisher's access to the best talent and encourages a publisher to invest in safe properties rather than potential groundbreakers.
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