Zendesk. Autotask. Freshdesk. These are three great little companies that make three excellent help desk/customer service management applications. But they, like others in this niche, could be in trouble. OK, I’m probably exaggerating when I say that Microsoft is going to put them out of business. But at the very least, they’re about to face a huge competitive challenge. That’s because this past week Microsoft announced the purchase of Parature, another help desk/customer service management application. And the effects will be significant.
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