That might not sound like much, but considering the Surface’s overall minuscule share of the tablet market, it’s a big gain. It brings Microsoft’s overall traffic share in the U.S. and Canada to 2.3 percent, up from just 0.4 percent at the same time last year, Chitika said. What’s more, the boost put Microsoft ahead of Google-made tablets, which accounted for just a 2 percent share of tablet web traffic over the holidays.
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