Microsoft has hired TV presenter and popular culture aficionado Jonathan Ross to work across Xbox.
Ross will function as a consultant, advising various Microsoft teams in the UK. The announcement was made last night at an Xbox One event held last night in London, though the details are the projects Ross is working on have yet to be released.
"We wanted to change our thinking," said Microsoft corporate VP Phil Harrison following the announcement.
"We wanted to do was to bring in new talent that would challenge the way we build games and the way we think about what an audience is, to think about what is entertainment, and broaden the concept of gaming to maybe blur the distinctions about what is a traditional game is and what a traditional television programme or what is a traditional linear media.
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