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Microsoft CEO Ballmer: Xbox Passes Apple Among Young Consumers | |
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| Time: 07:49 EST/12:49 GMT | News Source: eWeek | Posted By: Chris Hedlund | ||
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Microsoft CEO Steve Ballmer used his Jan. 5 keynote at the Consumer Electronics Show to promote his company’s consumer initiatives, particularly the Kinect hands-free controller for the Xbox 360 and Windows Phone 7. And this being Vegas, he used a Jan. 6 interview with CNBC to essentially double down on his assertion that Microsoft is a preeminent consumer brand—by insisting that the Xbox eclipses Apple in that category. | ||
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| #1 By 2960 (72.205.26.164) at 1/7/2011 12:04:56 PM |
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Ballmar is... ah, screw it. Balmer is Balmer LOL
XBox brand bigger than Apple. Riiiiight. |
| #2 By 15406 (209.87.228.158) at 1/7/2011 12:58:17 PM |
| #1: You have to remember that this is Microsoft. They have a way of redefining words to mean what MS wants them to mean. In this context, 'young consumers' means eight tweens that were part of an MS focus study, and these particular eight kids were the most vocal in their support of XBox. |
| #3 By 28801 (65.90.202.10) at 1/7/2011 2:51:32 PM |
| He meant to say boys 10 - 15. |
| #4 By 8556 (173.27.244.6) at 1/7/2011 3:58:33 PM |
| All the young MS fans bought a Kin instead of an iPhone and use a Zune instead of an iPod. Ballmer lives in an alternate reality. Unless MS changes its name to XBOX he isn't being honest. |
| #5 By 7754 (206.169.247.114) at 1/7/2011 9:14:06 PM |
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"Although the Xbox began life as a game machine, Microsoft is using it as a means to assert a substantial presence in living-room entertainment. ...That would put Microsoft on a collision course in yet another realm with Apple and Google."
Gotta love the continual revision of history. Microsoft is invading Apple's and Google's turf in the living room... right. |
| #6 By 12071 (124.171.24.15) at 1/9/2011 8:05:11 AM |
| #5 I think that statement is in reference to Microsoft creating their own "me too" tv service ala Apple TV and Google TV. Hence the collision course in the living room. |
| #7 By 9589 (76.6.139.215) at 1/9/2011 10:28:38 AM |
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I am not sure what any of these vendors are talking about. Microsoft, Google, and Apple have "TV" offerings? Huh?
In our den, I have a LED LCD TV that has a wireless Internet connection built in. I can go anywhere I want to on the web from my TV. The same as my laptop and dektop computers. No big deal. In my office, I have a Samsung Blue-Ray that is connected directly to our Cisco Router/Switch and I can go to NetFlix, Pandora Radio, YouTube, etc. on the LCD TV that is connected to it. The only thing that is cumbersome is using the remote control to navigate YouTube. These touted devices from Microsoft, Google and Apple will soon become irrelevant as all TVs come with wireless access to the Internet built in and have remote keyboards that facilitate Internet navigation. The big losers are not so much these vendors, but the cable operators and the major networks in regard to ad revenue (ads on TV are counted in minutes, but those same programs "broadcast" on the Internet show ad counted in seconds). People are disconnecting from them in droves. They can get whatever is on TV from their computers and now their TVs that are connected to the Internet. |
| #8 By 28801 (68.44.220.197) at 1/9/2011 10:55:48 AM |
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#7: The big losers will be the consumers since the loss of revenue by the cable operators and major networks will somehow be passed on to you and me.
The trick with these consoles is to offer something that the network capable TVs don't. XBOX live offers premium content such as ESPN. Some might find that worth the extra money for the a live membership, personally, I don't. I think MS is also counting on KINECT playing a larger role in this arena, hence their plans to KINECT-enable NETFLIX and HULU Plus. Although I find it enormously easier to flip through screens of movie titles with a remote rather than waving my arm, I can see where the voice commands would really help. BTW JD, what brand of LED TV did you get? |
| #9 By 9589 (76.6.139.215) at 1/9/2011 4:15:37 PM |
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Rxcall, I bought the 47" Visio with the Visio Blue Ray and Visio speaker system (the Samsung was a contender, but the Visio eventually won out). Although I don't watch that much TV, when we do we are really enjoying it.
When I was kid I remember black and white TVs and our first color TV with remote control!!! Whoo!!! It's amazing what the stodgy old TV has come to these days. Now, let's take a look at when I can cancel that cable TV contract . . . . |
| #10 By 7754 (206.169.247.114) at 1/9/2011 5:23:16 PM |
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#6: Microsoft has been doing tv for a long, long time already--long before Xbox.
#7,8,9: I recently replaced my late 70s/early 80s tv (used to be my grandma's, actually--played at maximum volume the majority of its life) with a Samsung plasma. The online "apps" are some of the reasons I looked at Samsung and Vizio over other brands. However, I found that there's having a Netflix app (which is the majority of what I watch... trying to ditch cable), and there's having a Netflix app. The Xbox Netflix experience is far superior (at least today); it's more than just your queue--you can actually use it to find titles, not requiring a computer to add them to your queue in advance. (Incidentally, why didn't Microsoft buy Netflix?) When I have friends over, we often have spent time on the YouTube app, which is pretty good for a tv, but still a bit cumbersome. I think you're totally right about Kinect playing a bigger role in this--if they can nail the voice controls down, it would beat the pants off trying to type in a movie title via a remote or controller. |
| #11 By 28801 (68.44.220.197) at 1/9/2011 7:18:57 PM |
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"Now, let's take a look at when I can cancel that cable TV contract . . . . "
I fear that as the cable companies lose TV customers they will make up for it through increased bandwidth charges. Comcast is now capped at 250 gig - sooner or later they will start charging by the gig. |
| #12 By 15406 (209.87.228.158) at 1/10/2011 7:45:29 AM |
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#11: Comcast is now capped at 250 gig
In my neck of the woods, I have the second-from-top cable Internet package and I get a whopping 90 GB/m, so Comcast is looking pretty good from here. Gotta keep the caps low to make sure nobody uses that icky Netflix (or similar) service, eh Rogers? |
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