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Microsoft hooks Bing to LeBron's 'Decision' | |
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| Time: 08:17 EST/13:17 GMT | News Source: CNET | Posted By: Robert Stein | ||
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Somehow I find it hard to believe that LeBron James needed a "decision engine" to make The Decision. Nonetheless, Microsoft's Bing has graciously offered its sponsorship of what is easily the most ridiculous combination of hype and entertainment since Geraldo Rivera found two liquor bottles in a downtown Chicago hotel: the one-hour prime-time television spectacle that is scheduled to air Thursday evening on ESPN chronicling "The Decision," when James will announce which National Basketball Association team he'll allow to pay him hundreds of millions of dollars over the next several years. Bing is also featured prominently on lebronjames.com as the official search engine of James' Internet outpost. | ||
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| #1 By 8556 (173.27.246.50) at 7/9/2010 1:04:14 PM |
| MS keeps finding creative new ways to throw money away. Maybe they can have LeBron and Bill Gates shake their asses together in a TV commercial. |
| #2 By 15406 (216.191.227.68) at 7/9/2010 3:15:08 PM |
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...featuring the new "Conquistador" LaBron shoe from Nike...
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| #3 By 9589 (67.237.65.67) at 7/11/2010 12:15:51 AM |
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LeBron's decision was a no brainer - sign with the team in the state with no income tax - save millions . . .
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| #4 By 92283 (70.67.3.196) at 7/11/2010 3:35:36 PM |
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#4 Great comment. This a great opportunity for people to learn about the effect high taxation has on business decisions.
James saves 12 - 25 million in taxes by not choosing Cleveland or NY. And his salary and benefits now moves to a no income tax state like Florida. Companies like Microsoft make similar decisions all the time. |
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