Sony and Microsoft are pushing their motion controllers, as they should due to the fact that Nintendo pretty much owns that market at the moment. But although these hardware updates can drastically change the way we play on the Xbox 360 and PlayStation 3, Activision is hesitant to support them due to their price tags and will wait to see whether or not they have any appeal among consumers. Thats according to chief operating officer Thomas Tippl.
“I think as a publisher, you have to be concerned about how the price drives a lot of the outcome of how big of an install base there’s going to be [for hardware],” he said. “The bigger the install base, the more likely that you can make sense out of your investment. So, the lower the price, the better. In this economic environment, it’s probably more important than ever.”
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