In October, Bing reached 9.9 percent, in terms of percentage share of U.S. searches. Bing hit 9.4 percent in September, comScore’s data indicates.
Bing’s growth came at Yahoo’s — not Google’s — expense, however. According to comScore, Yahoo was down to 18.0 percent share in October, from 18.8 percent in September. Meanwhile, Google’s U.S. search share rose to 65.4 in October,from 64.9 in September, based on comScore’s data.
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