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  Microsoft to open retail stores near Apple's this fall
Time: 12:58 EST/17:58 GMT | News Source: ZDNet | Posted By: Byron Hinson

Microsoft is planning to open the first of its planned retail stores next to existing Apple stores this fall. Kevin Turner, Microsoft’s Chief Operating Officer, told partners the news during his Worldwide Partner Conference keynote on July 15. A number of attendees tweeted Turner’s words immediately. Microsoft officials announced in February that Microsoft was planning to open retail stores but have offered few details since that time as to what the stores would look like or when they’d open. I did hear from some Softies that the stores wouldn’t be clones of Apple’s, and that they’d be more showcases than actual retail outlets.

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#1 By 2960 (72.196.201.130) at 7/15/2009 1:40:44 PM
Kinda sad, actually.

#2 By 89249 (64.207.240.90) at 7/15/2009 2:35:28 PM
MS is making some horrid decisions lately. BillG needs to go back there and straighten the place out.

#3 By 9589 (68.17.52.2) at 7/15/2009 4:17:46 PM
Apple's stores don't seem to being working out for them if they were intended to sell their computers. In a perusal of their sequential quarter and year over year sales of computers they are all down. The crossover that they hoped for from their iPod/iPhone products to their computers doesn't seem to be panning out. Could it be that they are outrageously more expensive then their WinTel equivalents with the exact same guts in them?

Whatever Microsoft thinks they are doing ought to be done with caution. By the way, Gateway lost millions with their retail store plan.

#4 By 23275 (24.196.4.141) at 7/15/2009 4:35:49 PM
Every business owner is a sales person. Every business owner that has managed to stay in business is a successful sales person.

All Microsoft hopes to achieve with these stores is to share, openly with people, what is possible.

If I may... <LK patended wall of text to follow - you have been warned>

How we sell is very simple. We simply share how we ourselves work, learn and play. I most often work in the open from the end of a very large table. At one end is a very large HD screen. From there I simply work as I demo things based upon an initial understanding of what people want and need. We also share what our customers do. Not soon after any demo begins, customers start to share ideas - these form the basis of an adhoc script and from a very deep bench of running examples, we simply share some more - relevant examples.

As we share how we and our customers live and work, "I just work" new customers see every email, IM and hear every call. I know that each is going to be a good call, and even a fun call. I tell the new customer ahead of time, that there may be pauses in the demos, but they too are part of what I want to share. All around us there is work, development, production and activity. It's all pretty quiet and always calm. Things are engineered really well, and we have yet to have "bad stuff" take place. It is possible to engineer things that well - so all maintenance is planned, etc...

The sales process works and every time. Customers most often ask to bring someone new by to see what we do. Many write real cards and letters thanking us for the time and the experience - that is especially humbling. From there we start small and one step and thing at a time, grow to support a customer's every IT/MIS and related business need.

I think Microsoft's goal is very simple and it can be an honest one - one where the technologies are never shown, but everything one may do with them is. That is what matters most - the people and what they do.

#5 By 89249 (64.207.240.90) at 7/16/2009 9:56:09 AM
you may be right lk... I'm just more amazed by the fact that Microsoft has been on the defensive for years or they seem to be chasing other people around trying to show they are just as good as them.

I want to see them back to just beating people using their own tech. I'm hoping that's what we see from WM7. I picked up a $100 iPhone as a temp solution waiting for other phones to catch up or become available on providers I will use (Damn you Palm Pre on sprint!).

I will say after using the iPhone for a month or so I've found the only thing I truely love about it is the full browser. But even the limitations put on it by apple have started to sting. Palm Pre and hopefully Google or MS will beat them out in the long run because they won't be nearly as restrictive when it comes to 3rd party apps.

#6 By 23275 (24.196.4.141) at 7/16/2009 11:31:41 AM
#5, You're spot on with your observations opposite mobile phone choices - there are too few for business people, I think.

We're on Verizon and after 2.5 years, I needed a new Moto Q. Well... they don't sell them any longer and as close as I could come was the HTC Ozone. It sounds buzzy and feels like it's going to crumble in my hand (I have old worn hands that tend to beat the stuffing out of things - my guys still have to reach for a screwdriver to losen fasteners I've turned down by hand). Any case... this thing feels cheap and I am certain that it will not last.

About interfaces.... sheesh.... sheesh and more sheesh.... to make it look "pretty" HTC has this tile thing going on - so forget quickly getting to anything. Like the iPhone and even the Pre... there are more steps involved. It looks nice, I'll give it that, but like any business person, I could really give a rip - I want it to work and perform key tasks well.

I've tried to find the VZW Classic Int, but it is not among available options - so Windows defaultm, with its Paul Bunyan sized and nasty icons is all that one might otherwise select...

It stinks and I want the Pre on VZW ASAP! or hoping WinMob 7 inspires some better designs.
For me... Apple's iPhone inspired a lot of junk. iPhone may be okay, but w/o a KB, I can't use it. I can't always look at my phone to use it.

#7 By 1896 (68.153.171.248) at 7/18/2009 10:18:41 AM
Mah.... I am curious to see what MS stores will sell: Software, MS hardware (which IMO is excellent), gadgets and....?
They will have to sell computers of course but which brand? This things is going to be interesting.....
And even if the will not sell computers which brand they will use to demo the software?
Big money is at stake here.


This post was edited by Fritzly on Saturday, July 18, 2009 at 10:20.

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