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Microsoft changes IE8 “Ten Grand is Buried Here” campaign, users of all browsers invited to participate | |
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| Time: 07:18 EST/12:18 GMT | News Source: istartedsomething | Posted By: Kenneth van Surksum | ||
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A strong marketing effort behind Internet Explorer 8 right now seems to be hitting all the controversial buttons. First came “Browse for the better“, a US food donation program supported by IE8 downloads. Followed by Microsoft Australia’s “Ten Grand is Buried Here“, an online treasure hunting game exclusively for IE8 users. And most recently “Get the facts“, a feature comparison chart comparing IE8 to other browsers. If you agree with “no publicity is bad publicity”, then they sure got their money’s worth. | ||
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